Social Media Marketing seems to be the current buzz word for anybody seeking to increase their online existence and sales, however is Social Media Marketing (SMM) all it is cracked up to be?
S.M.M business are now springing up all over the place these days and they are informing anyone that will listen about how incredibly important social media like Facebook twitter and YouTube are to your business but, for the typical little to medium sized business, does marketing to social networks actually live up to all the hype? Social media marketing business are all too pleased to point out the positives of social media like how numerous individuals utilize Facebook or how lots of tweets were sent out last year and how numerous people watch YouTube videos etc. but are you getting the full picture? Being the research study nut that I am, I decided to take an excellent look into SMM in regard to offering to see if it actually worked, who did it work for and if it did why did Social Media Marketing work for them?
As a web developer I was continuously (and now increasingly) confronted with several social networking challenges when possible clients would state that having a website sounds excellent but they had a Facebook organisation page and had been informed by numerous sources (the ever present yet confidential "they") that social networks were the thing to do, however after discussing their requirements it ended up being rather clear that those potential clients didn't actually understand why they required social networks or SMM to produce online sales, They just wanted it. Well it's easy really because social media is Social Media, and social Networks are Social Networks they are not business media and organisation networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Service Worth around 55% of all social media users stated that they do not engage with brands over social media at all and only around 23% really actively utilize social media to communicate with brand names.
So how do you use social media marketing? And is it even worth doing?
Well initially of all I would say that having actually a well enhanced site is still going to bring you far more service that social media in many cases especially if you are a small to medium sized regional service since far more people are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don't have a website you're missing out on out on all of that potential company. Regardless of all the (not so excellent) data I still believe it is still an excellent concept for service to utilize social media just not in the same way that a lot of SMM specialists are today, Why? Is it in a Social Media Marketing business's finest interest to talk social networks up?
I think the major difference in between socials media and online search engine is intent. Individuals who utilize Google are deliberately searching for something so if they do a look for hairdressers that's what they are searching for at that specific time. With something like Facebook the primary intent is typically to connect with friends and family. In October 2008, Mark Zuckerberg himself said "I don't think socials media can be generated income from in the same way that search (Search Engines) did ... In three years from now we need to find out exactly what the optimal design is. But that is not our primary focus today". One of the biggest problems service face with social networks and SMM is understanding. Inning accordance with the IBM Institute for Company Value research study there were "significant gaps in between what organisations think consumers care about and exactly what customers state they want from their social media interactions with companies." In today's society people are not simply going to hand you over there suggestions, Facebook likes, remarks or information without getting something back for it, so the old expression "what's in it for me?" comes into play. So the primary reason most people give for connecting with brand names or company on social media is to get discount rates, yet the brands and business themselves believe the main reason people communicate with them on social media is to learn more about brand-new items. For brand names and company receiving discounts only ranks 12th on their list of reasons people communicate with them. Most companies believe social media will increase advocacy, but only 38 % of consumers agree.
There were some excellent efforts shown in the IBM research study of business that had actually gotten some sort of a deal with on how to utilize social media to their benefit, keeping in mind that when asked what they do when they interact with businesses or brands by means of social media, consumers list "getting discount rates or vouchers" and "purchasing products and services" as the leading 2 activities, respectively a UNITED STATE ice cream company called Cold Stone Creamery offered discounts on their items on their Facebook page. With both Cold Stone Creamery and Twelpforce the benefit is clearly in the favour of the great technique & the prospective customer to social media marketing is to sell without attempting to sell (or looking like your selling) unfortunately most social media marketing is focused the incorrect method.
Constructing a tangible buyer to customer relationship through social media is difficult and probably the most benefit to business' utilizing social media to enhance their sites Google rankings. But organisation' have to comprehend that you can't just setup a Facebook business page and wish for the best. SMM needs effort and potential consumers have to see value in exactly what you have to provide via your social media efforts give them something worth their social interaction and time then you may get better outcomes.
Now just as a footnote Facebook shares have dropped to under $20 per share, that's half their original rate ... and the lawsuits are flying
As a web designer I was continuously (and now progressively) confronted with numerous social networking difficulties when potential customers would say that having a website sounds great however they had a Facebook organisation page and had been told by different sources (the ever present yet confidential "they") that social networks were the thing to do, however after discussing their needs it became quite clear that those possible clients didn't actually know why they needed social networks or SMM to generate online sales, They just wanted it. Well it's easy truly due to the fact that social media is Social Media, and social Networks are Social Networks they are not business media and company networks (that would be more like LinkedIn). In a recent study done by the IBM Institute for Business Worth around 55% of all social media users mentioned that they do not engage with brand names over social media at all and only around 23% really purposefully use social media to communicate with brands. Well SEO Agency initially of all I would state that having actually a well enhanced website is still going to bring you far more company that social media in the majority of cases particularly if you are a small to medium sized regional service since far more individuals are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don't have a website you're missing out on out on all of that possible company. The primary reason a lot of individuals provide for engaging with brand names or service on social media is to get discount rates, yet the brands and company themselves think the main reason people engage with them on social media is to find out about brand-new products.